Do you find yourself spending hours and hours writing just one blog post?
Then you think, “WTF! I need to write faster!!”
If so, then yup, I feel you.
Writing a blog post can take forever if you don’t have a system in place.
I used to spend what felt like an eternity creating content, then I’d agonize over whether it was even good enough to hit publish.
And you know what, looking back, this was all because I had no writing process.
I’d just think of a topic and write….#majorrookiemistake.
Spending so much time creating one blog post just wasn’t practical. I needed to spend my time doing other blogging tasks.
Things changed when I wrote down step by step everything I needed to do to write a quality blog post.
Now I can create content pretty quickly, which has freed up sooo much of time. These days I spend that spare time running after my little ones, but before I’d take courses, or tackle other blogging tasks.
Imagine what you could do with all the time you save writing?
In this post I’m gonna share my easy step-by-step guide to writing a blog post fast.
Let’s dive in, shall we?
How to write a blog post
Set up an editorial calendar
If you don’t already have an editorial calendar, I highly recommend creating one and filling it with a list of topics that solve your readers’ problems. This of course saves time in the long run because you’re not wasting time wondering what to write. There are many ways to find content ideas for your blog. My favourite methods which generate quite a few content ideas for me personally are:
1. Checking Facebook groups to see what questions my target audience are asking.
2. Researching which posts are the most popular on my competitors’ blogs (this is my absolute fave because not only do I get content ideas but also good keywords to use too.)
Research and outline your blog post
Batch research and outline at least 5 topics in your editorial calendar. It should take you no more than 15 mins per blog post. Set a timer to make sure you don’t waste time.
A quick Google search will give you the top articles on your subject matter. Check out the top 3 blog posts.
Try to keep it at just 3 otherwise, you’ll find yourself losing a lot of time reading and reading and reading…..(you get the message right?)
Now ask yourself the following questions:
1. What have they not covered in their posts?
2. What’s the word count of their post?
3. What questions are being asked in Google about this topic?
4. Are there any facts or figures or a personal story I can include to support the post?
Next…outline your post.
Every blog post should have an introduction, a middle, and an end along with headings and subheadings to break up the content and make it easy to read.
Your introduction should start with an opening sentence that captures your reader’s attention, as well as an understanding of your reader’s problem. Show your reader that you empathize with them.
Bulk out the middle section of your blog post with solutions to the problem you’re solving, and to conclude, remind your reader about their problem and why your solution will help them.
Finish with a call to action. This could be an invitation to your readers to leave a comment by asking a question or offering a related freebie in exchange for signing up for your newsletter.
Decide on a keyword
After the research and outline phase, make it a habit to find a keyword for your blog post.
Opt for long-tail keywords as opposed to short-tail keywords. A long tail keyword is a longer search phrase like ‘how to get your ex back?’ whereas a short tail keyword is one word like ‘shirts’, for example.
Short tail keywords are very competitive and unlikely to land you on page 1 of Google, whereas long tail keywords are much easier to rank.
I like to use Keysearch to find long-tail keywords. It’s a paid tool, but it’s very reasonable and also helps find keywords that your competitors rank for too.
Why is this a good thing? Well, if your competitors (i.e similar blogs with a similar domain rating) rank for a keyword, chances are you can rank for the same keyword too.
Give your post a catchy title
For title inspo you can’t go wrong with Medium and Buzz Feed. Obviously don’t copy a headline word for word. Instead, use it as inspiration to create a catchy title.
I like to keep a record of my favourites in Google sheets to refer back to quickly.
Naturally, the type of blog post you’re going to write will influence your title.
If you’re writing a list post, your title will probably go along the lines of, ‘7 ways to……’.
If you’ve got a how to post in mind, you’re going to start with ‘How to….’
But it’s important to note that your title should include exactly what the benefit to your reader will be when they read your post.
For example, the benefit of this post is to ‘write a blog post fast’…hence the title – ‘You can write a blog post fast….’.
Just write…
Choose a time of day when your creative juices are flowing and your energy is at its peak.
For me to churn out a blog post quickly I need to get my environment right. I like to sit at my desk or in bed, (ideally first thing in the morning) play some chilled house music and light a candle.
Everyone’s process is different, maybe you like to sit in bed, or relax on the sofa. Whatever works best for you….but don’t and I repeat don’t bother writing when you have low energy.
I can tell you from experience that it’s not worth it. And don’t overthink it, just write….you can go back and edit later.
Edit your blog post
It’s best to edit with a fresh mind. From my experience, you’re less likely to find as many errors in your content if you edit straight after writing your post. So take a breather before coming back to your post.
Correct any spelling or grammatical errors. I love using Grammarly to help with this. Cut out unnecessary sentences or phrases. Hemingway is great for making sure your posts are clear and easy to read.
Finally, add transitional words and phrases to ensure your post flows seamlessly.
Add images and affiliate links
Last but not least, add images to your post to make it more appealing. There are lots of places to source stock photos. My favourites for free photos are Unsplash and Pexels.
For paid options, I use Pixistock. The images at Pixistock are fantastic and diverse. Best of all membership to Pixistock is well worth every penny as it includes other resources such as Pinterest Pins, Lead Magnet templates and so much more.
To conclude…
Writing a blog post doesn’t have to take a lifetime. Just prepare in advance with an editorial calendar. Then batch research and outline your posts and find relevant keywords. That’s the heavy lifting done! Now all you have to do is relax, choose a post to write, and get stuck in.
Commit to this process, and you’ll be churning out blog posts in no time…